Do You Have a Story To Illustrate That Point?

Don't you just love stories? You can tell stories about yourself. You can tell stories about your customers. You can tell stories about your kinfolks, your bosses, your employees , your friends, your enemies. fictional characters. People love stories. Jesus Christ showed us that. When you need to make a point in selling, what better way than a story? There is no better way than stories. Charts, maps, diagrams don't hold a candle to a good story. Not a mediocre story, a good story. You can tell stories about something that happen last week or when we were in elementary school. You can tell positive stories or you can tell negative stories. In selling, negative stories can come off as "high pressure". High pressure is not all bad. A little goes a long way. If you tell negative stories be careful. You can easily drift over the line to high pressure. Positive stories are never dangerous unless they are boring. How to avoid being boring? The same way you get to Carneige Hall. Have you heard this story? A young man with a music book in his hand walks up to a policeman in New York City and asks," How do get to Carnegie Hall?" The policeman replied, " Practice Practice and More Practice" There is a short two sentence story that makes a point. How can you make your sales presentation better? Practice and more practice. Here is a story that happen to me. It is a negative story. Usually when I tell this story, my audience (two customers) don't even reconize it as a negative story. I tell this story when a seller has been offered $295,000 for his house that the seller is asking $300,000 for. The seller counter offers at $298,000. The buyers love the property. They want it but for some strange reason they believe they are supposed to negotiate, like there is a prize or something. This reminds me when I was a little boy in south Georgia my grandpa had a old clishay that he used to say. He said," You can not teach a hog to sing. It wastes your time and it annoys the hog." Grandpa would say that when I was wasting time doing something that I thought was important. As I grew up I discovered that this old saying was not as popular in other parts of the country.

I love flea markets and thrift stores. About ten years ago, we visited the flea market at Pickens, South Carolina. We were led to believe that this was the biggest flea market in the south. It was big. As we were walking around, I saw on a vendor's table a small pink sign that had a picture of a cartoon hog and the sign said," YOU CAN NOT TEACH A HOG TO SING. IT WASTES YOUR TIME AND IT ANNOYS THE HOG. I had to have that sign. I asked the vendor how much. He replied three dollars. I replied will you take a dollar? He said no but he would take two dollars. I must have lost my mind. I said I think I will wait and buy it when we come back out. For the next two hours, the only thing I thought about was that little sign. When we came back, it was gone. Did I show my disappointment to that vendor? Hell no. Wouldn't it have been better if I had just paid the two bucks? Wouldn't it better if you Mr. Buyer just pay the $298,000. You don't want your wife telling my hog story for the next ten years. Stories make a point that you can not say to people. They are fun and interesting. Jesus could have just told us, " Don't be afraid. Be bold in your business endeavors" But he didn't. He said, "There was a man going on a long journeyy and he summoned his three servants......" You can read the long version in Matthew 25. Tell stories to your clients and customers. They happen every day. Some happen to you. Some happen to your co worker. Use these stories. Entertain your customers. Many times as I was riding down the East West Expressway in Orlando with a customer in the car just as you go through the toll gate, I would point and say," See that house over there at 3300 Lake Underhill Drive. I met my first customer there at an open house a hundred years ago. I was sitting there waiting for a customer when Mary Beasley walked in. Mary and her husband, Terry could not afford that $32,000 house. I found them another house on the other side of Monterey Homes for $18,800 with FHA financing and three per cent down. That was my first sale. Twelve years later in 1984 , I was walking through the Fashion Square Mall one afternoon when a lady comes running up to me and says, " ARE YOU RON CLIMER YOU ARE SO WONDERFUL IT IS SO GOOD TO SEE YOU." She gives me a big hug. I said," Who are you?" She said " I am Mary Beasley. You sold us our first house about twelve years ago. We didn't have any money but you figured out that miracle financing. We became homeownewrs. That changed our lives. We sold that house about two years ago and made a bunch of money and bought a much nicer home. We could have never done that if you had not got us started thank you thank you thank you. I love to tell that story to first time home buyers. If you were a first time homebuyer hearing that story, what would you learn from that story? You never have to make up stories. There are too many of them happening every day. Tell some stories the next time you are with a customer. Call a prospect today.

New Real Estate School In Daytona Beach, Florida

Ron Climer Real Estate School will have a 63 hour pre license real estate class starting January 30th 2023. This is Monday and Wednesday night for eight weeks. If you are considering getting your Florida real estate license, this is the class that you need. The tuition is $150. Ron Climer is the teacher. To register, you can call Ron Climer Real EState School in Daytona Beach at 386 286 2401 or check our website at This is the least expensive and the best real estate school in Daytona Beach. Ron Climer Real Estate School is located at 3510 S. Nova Rd in Port Orange. If you need to get a real estate license in Orlando, check out Ron's daughter's real estate school, in Orlando.

Ron Climer Real Estate School in Daytona 2023

Ron Climer has been around the real estate school business since 1978. In January of 2023, Ron is opening a real estate school at 3510 South Nova Road in Port Orange. If you are in the Daytona area and you need to get a real estate license, call Ron at 828 755 6996. It would be hard to find a better instructor for the Florida real estate exam than Ron. Just so price is not a major decision for you, Ron has an introductorery price of $149 including the Dearborn book. The pre license class is sixty three hours. We will be teaching two nights per week, Monday and Wednesday from 6 to 10 PM. This is the class that you need to complete before you take your Florida real estate exam from Pearson Vue and get your Florida real estate license. For more infornation on the details of getting your license, contact the DBPR. That is the Department of Bussiness and Professional Regulation. The website is Ron Climer has taught thousands of real estate students how to get a Florida real estate license in central Florida. Ron has taught real estate license classes in Orlando, Mt.Dora, Eustis, Daytona Beach, Jacksonville, Port Orange, Ormond Beach, Flagler Beach, Palm Coast, Deland and all over central Florida.

Karen Climer and Ron Climer Are Real Estate Instructors

I have been a real estate instructor since 1978. For many years, I owned and operated Climer School of Real Estate in Orlando. In 2014, I sold Climer School of Real Estate. From 2014 until 2021 Climer School of Real Estate was operated by Andy Brown. Andy sold Climer School of Real Estate to Gold Coast School of Real Estate in 2021. WOW has Climer School of Real Estate changed? Pretty much everything except the phone number and web address has changed. Meanwhile, my daughter< Karen Climer, has opened Demetree Real Estate School. In stead of being the most expensive real estate school in town, Karen's school is the least expensive. Instead of having dull boring instructors, Demetree School of Real Estate has the best instructors in central Florida.. Karen Climer is an excellent instructor but she does not teach at Climer School of Real Estate . Karen Climer and I teach at Demetree School of Real Estate. We teach what is on the Florida real estate exam. If you need a state exam weekend review IN PERSON, call Karen Climer at 407 493 3974 . Karen will answer. If you need a pre license class call Demetree School of Real Estate . Karen's website is https://demetreerealestateschool.com/ If you need help with your real estate math , check out this video. https://www.youtube.com/watch?v=JWeZdnbanNo

Use Donald Trump's Tax Reduction Tools So You Will Pay No Taxes

 It has been reported in the news lately that in recent years, Donald Trump paid only $750 in taxes to the IRS.  How can this be?

Would it surprise you to learn that interest paid on a mortgage is tax deductible?  How much is the annual interest on four hundred million dollars?   Trump pays mortgage interest.  He does not owe tax on the money he pays as interest.  If you owned some rental property, and if you were paying interest on a mortgage on that rental property, those interest payments would be tax deductible.  

Do you know what is better than tax deductible interest?  DEPRECIATION, the real estate owner's ultimate tax deduction.  Interest paid on a mortgage is tax deductible.  Trump probably pays twenty million a year in interest.  He does not have to pay taxes to the IRS on that money.  He does have to have income to pay that interest.  

Depreciation is better than that!  If Trump owns five hundred million dollars worth of real estate, he can write off (as an expense) depreciation of about thirteen million per year just as if he is paying the thirteen million to someone.  Who is he paying it to?  Nobody!  What a loophole.  

Let  me help you pay less taxes.

You do not have to be Donald Trump or General Motors to benefit from this wonderful tax benefit called depreciation to keep money in your pocket instead of paying it to the IRS.  

If you are a forty year old employee earning $100,000 per year salary, you are probably paying taxes to the IRS.  You could buy  yourself a duplex for $250,000,  You could put $25,000 down and get a $225,000 mortgage.  The rent could make the payments.  Time and inflation would cause the property to increase in value.  As you made the payments with the rent money, your equity would grow every month as your principal payments reduced your mortgage amount.  The interest would be tax deductible.  

Just like Trump, every year you could write off about $7200 in depreciation.  You could tell the IRS that you had this depreciation expense.  Who are you paying the $7200 to?  Nobody.  It works for Trump.  It will work for you.  

If you are currently paying money to the IRS, there is no better way to reduce your tax bill than writing off some depreciation on rental property.  Call me, Ron Climer, Realtor at 828 755 6996.  I will help you buy your first rental property.  Real estate is the ideal investment.   Watch this short video.   

If you do this when you are forty, thirty years later you will be seventy.  You will ask yourself," Where did the time go?".  Now, your first investment property is paid for.  It is free and clear.  Not only that, it has doubled in value.  The rent has also doubled.  Owning real estate is wonderful.  What a retirement program!  

Old Realtors, Please Quit Bullying Young Realtors

     There are so many aggravations that occur in real estate that are unnecessary.  Many of these small irritations can only be described as old Realtors and listing agents telling new (young) Realtors how things have to be done.

     Learn what has to be done and why.  Zig Ziglar told a story about a young man that went to his family gathering.  His young wife asked her mother in law why she cut the end off the ham before she put it in the oven.  Her mother in law told her that was the way her mother always did it.  The new wife asked grandma why she cut the end off the ham before roasting it.  Grandma said her mom had taught her to do it that way  The new wife went in the other room and asked great grandma why she always cut the end off the ham.  Great Grandma told her it was because her roasting pan was too small.

     If you learn that some aggravation or chore is unnecessary, don't do it Don't suggest that your client aggravate himself complying with a nonsense rule.

     For instance, it states in the listing that, "cash offers must be be accompanied by a "proof of funds"  letter.  Who made that rule?  The seller or some Realtor that heard about this technique at a seminar?

     Would you advise your seller to accept this offer?  $300,000 price, $40,000 escrow deposit, no finance contingency, we close in ten days.  No accompanying "proof of funds".  Would you?  If you did, you would likely be sitting at the closing table ten days later.  OR you could suggest to the seller that we NOT accept this offer without a "proof of funds" letter.   

     Would you advise your  client to accept this offer as it is or would you demand a "proof of funds" letter?  I would advise my client to take the offer.  Ten days later, he will either be closed or he will get half of the forfeited deposit and I will get the other half.  With a $40,000 escrow deposit, this transaction will very likely go to closing.  If it doesn't close, we have wasted ten days.  Who cares?  I still have the listing.  I know that the seller will accept $300,000.  The seller has $20,000 in his pocket and so do I.  The buyer knew all along that he did not have the financial wherewithall to close.  Who is he mad at?  Only himself.

    The original purpose of a "proof of funds" letter was so the buyer's agent did not waste their time showing property to a buyer that did not have the ability to buy.  In many instances, it should be a concern to the seller that the buyer may be unable to close.  Not always.  Very few rules are always.

     What if the listing agents says, "We will not submit your offer without a "proof of funds" letter?  First, why would a listing agent say such a thing?  In Florida and almost all states, the law requires the listing agent to PRESENT ALL OFFERS to the seller unless they have written instructions to do otherwise.  Mr. Young Realtor, let Mr. Old Realtor know that if your offer is not presented to the seller, he should be prepared to defend himself to the Real Estate Commission investigator.  This may seem harsh.  When you deal with a bully, the bully needs to know that you don't like being bullied.

Quit putting up with bullies.  Call a prospect today. 

No Climers at Climer School of Real Estate

In 2014, I (RonClimer) sold Climer School of Real Estate in Orlando, Florida.  My wife, Kathy,  and I moved from central Florida where I had lived since high school to western. North Carolina.  When retirement got boring, I opened First Real Estate School in Hendersonville.  The new owner of Climer School of Real Estate did not run it the way I did.  That is fair.

My daughter, Karen Climer, has opened her own real estate school. She is an excellent real estate instructor.  She should be.  She was practically born in a real estate classroom. In those days, I was teaching real estate classes all the time.  Karen's mother was also teaching real estate classes.  The name of Karen's real estate school is Demetree School of Real Estate. www.demetreerealestateschool.com She teaches in the Keller Williams Realty office on Bumby Street in Orlando.

Karen's biggest problem is a confusion about her name.  When people hear of her reputation as an excellent teacher, they Google her name or just assume that she works at Climer School of Real Estate.  She does not work for Climer School of Real Estate.  She is a competitor to Climer School of Real Estate.

Karen Climer can be reached at 407 493 3974

If you want to contact Karen Climer, she can be reached via phone at 407 493 3974 at Demetree School of Real Estate.  If you need help passing the Florida Real Estate Exam, contact Karen at www.demetreerealestateschool.com.   Here are the pass fail stats from June http://www.myfloridalicense.com/DBPR/re/documents/FREAB%20Meeting%20Documents/2019/0819FREAB/ExamPerfSummJune_2019.pdf   If you are soon seeking a real estate license in Florida, call Karen.   You will be glad that you did.

Karen has several videos to help any students with the very difficult math that is ten percent of the Florida real estate exam. https://www.youtube.com/watch?v=erGSsTBXatc  Check them out.

Who teaches your real estate class can make a tremendous difference in your experience and perhaps your real estate career.  No matter where you attend real estate school, ask who the INSTRUCTOR is going to  be.   Google that person.  See if they have authored articles or posted You Tube videos.  If not, ask yourself why not.  Take your pre license real estate class at Demetree School of Real Estate. You will be happy with the result.

If you do not ask who your instructor will be, caveat emptor .  There are NO Climers at Climer School of Real Estate.