Monday, March 12, 2018

Are You Productive or Active?

     It is so easy to confuse activity for productivity.  To remove the confusion for you, let me  make it clear.  Productivity is measured by results.  I suppose that you could measure activity by the hour. 

     In real estate sales, almost all of us are paid by results, commission.  It is a common practice in America for people to be paid for activity, (hourly wage).

     When a person leaves an hourly wage job for a results oriented job, it can be confusing.  Just because you are doing something does not mean that you are doing something that is productive. 

     I remember when I was sixteen years old.  I had a job working in a drug store.  The assistant manager used to tell me to "look busy".  He would certainly tell me that when the Big Boss came over from the other store.  I was constantly dusting the shelves.  I was being paid by the hour. 

First Real Estate School in Hendersonville can change your life
     Sometimes, commission only salespeople like to look busy.  They engage in low rejection, low productive activities.  They do things like clean their desk or check their emails or post non sense on Facebook.  The problem with highly productive activity is that it almost always involves rejection. 

     Calling today's expired listings would certainly be an example of this.  Today, in your M.L.S. , several listings expired in the Multiple Listing Service.  Seventy per cent of them will list with a Realtor that call or stops by and offers his services.  You can't call them because you are too busy __fill in the blank ______________________________  or some other non productive activity that will not turn into a listing or a commission.  If you don't know how to call expired listings, watch this video https://www.youtube.com/watch?v=lYGyZalrIbo 

     There has been no research to prove that the Realtor with the cleanest desk makes the most money. 

     Here is the test.  Is what you are doing going to add to your income?  When?  Is there something else that you could be doing that would add to your income better? 

     Start spending more of your time on productive activities instead of just activities.  Your most valuable time is the time that you spend face to face with a real qualified, bonafide, verified prospect.  Ask yourself,"Is this activity leading me to a face to face meeting with a prospect?".  If the answer is yes, keep doing what you are doing.  If the answer is no, stop doing what you are doing and start doing something that will lead you to a prospect. 

     If you are being paid for activity, you are probably underpaid.  Join me at First Real Estate School in Hendersonville, North Carolina.  www.firstrealestateschool.com   Start being paid for productivity.  You will like the results.  Call a prospect today. 

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