Income Increase Challenge, October Twenty First

     Today is Tuesday, October 21st.  Did you read my Facebook quote today from William Shakespeare?  It was Polonis ' advice to his son from Hamlet where Polonis told his son to be honest with himself.  This is hard.

     Run yesterday's expired off the MLS.  Do you notice that there are fewer and fewer expired every day lately.  Let me tell you why.  I had been in the real estate business a long time before I figured this out.  No trainer ever mentioned this to me.   When you take a six month listing on the 21st of October it should expire on April 30th.  Most listing forms have the expiration date on the form.  Most experienced agents run the expiration date until the end of the month.  That is why on thee 30th, there is a hundred expireds.  This may not seem like a big deal and it is not.  If you list fifty house a year, you pick up a few more days on every listing, it becomes a big deal.  Maybe twice in my career, I have had someone NOT agree and ask me to change it to the 21st.  The other 998 were OK with it. Send mail to yesterday's expireds.  Call as many as you can.  Watch the video again if you don't know what to say.

     I feel like you want to do some strange, unusual, and exotic.  Here you go.  Go to the courthouse.  Go to the clerk of the circuit court.  Ask to see a new foreclosure file.  Then ask to see a foreclosure file that is ready to be sold at auction soon.  This is available to see online.  Go to the courthouse and ask the clerk questions.  That is how you learn. If you will read  those new foreclosure files and call those people.  List their house.  They are moving soon.. Soon means about ten to twelve months.  Every scammer vulture on the planet is going to try to scam these people.  If you will take the time to understand the foreclosure process, there is a lot of money and satisfaction that comes from helping foreclosure victims.  This is not for everyone.  Go learn a little about how the process works.  Learn about how foreclosure auctions work. Look at the file for the house that is set for sale.  When did that file start?  When is the auction?  That is how long that process takes. As time went by, I gravitated to foreclosures.  I have listed and sold a lot of short sales.  It is a long learning process.  Start your learning at the court house, not at an expensive seminar.

     Add one card to your forsalebyowner pile.  Call at least one forsalebyowner.  Watch both of my forsalebyowner videos if you need direction. 

     Send out one thank you note by US mail.