New Realtors, You Must Do This.

     Finding prospects is the most basic skill of a successful Realtor.  You have to have someone to talk to.  Prospects are people that want to buy a house or sell a house.  Your income is depending on how well you can find prospects, make a presentation to these prospects.  The hard part is, and always has been, finding the prospects to talk to.

     It is hard.  It is not impossible.  If you are new in real estate, what fills up your time.  What time do you start working?  What time do you quit?  Do you know what "working" is?  It should be looking for prospects.  If you spend eight hours per day looking for a prospect, how could you NOT find one.

     Get yourself tuned in to finding your next prospect.  Concentrate on finding a prospect.  Let's assume that you are brand new.  The ink is barely dry on your real estate license.  Where can you find a prospect?

     Any basic sales training class will tell you to make a list of everyone that you know.  Send them a letter telling them that you have started a new real estate career.  Ask your friends and acquaintances to send you referrals.  Is this a good tactic?  It is fabulous.  Can you think  of one reason why a new Realtor would not do this?  This is a basic activity  in real estate.  You could spend considerable time creating this list.  If you do not know where to start, watch this video.  https://www.youtube.com/watch?v=TVkyneacp3I  

     Creating this list of two hundred people that know you and mailing them a letter is just the beginning.  It is just the beginning.  Six months later, you can send them another piece of mail. You can add to the list.  After a few years, this list could get rather large.  About twice a year, you send out a letter to this list of all your friends.  This is basic, basic prospecting.  How many Realtors do this?  Very few new Realtors do this.  Even less keep it up  year after year.  One hundred per cent of the Realtors will tell you this is powerful medicine.  It works.  It works like magic.  If you are new, try it.  What else are you doing with your time.

     Pay very close attention to what you are doing with your time.  If what you are doing is not leading you to a prospect, do something that will lead you to a prospect.  Real estate is such a basic simple business.  Find prospects is a basic activity.  In this article, I have suggested one activity to prospect.  Please leave me a comment and tell your peers some other ways to prospect.  If you are an old seasoned veteran, tell us in a comment where you found the prospect that was your last commission.

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