What else are you doing with your time? To earn real estate commissions, you have to get face to face with a buying or selling prospect. Are you face to face with a prospect? If not, what could you possibly do that would be more lucrative than calling a for sale by owner prospect? These people meet the definition of a prospect. Unless you are contacting hotter prospects, you are not using your time as effectively as possible. Am I right or wrong? Getting face to face with a prospect is paramount. That is one reason.
Here is another reason. If you call for sale by owner prospects, as I describe in my video, https://www.youtube.com/watch?v=XhzCdscDqxc you will find no better way to practice talking with people. Do you know how to steer a conversation? For sale by owner prospects are perfect people to practice this skill on. Do you habitually answer questions with a question? For sale by owner prospects are just a perfect opportunity to practice this essential skill. If you never listed a for sale by owner, it is worth your time just to to practice these skills. You also, probably need to practice your get people to like me skills, your listening skills, and your other people skills. You need to practice these skills. What better opportunity than to spend time with a HOT prospect that will welcome you into their home, spend time with you, and give you an honest sincere evaluation of your skills. You could hire a professional real estate coach or sales trainer. That coach could not give you as good an evaluation as Mr. Forsalebyowner will. Call these people. Use the script that I have in the video. Go see them. Visit with them. Get them to fall in love with you. You need the practice. I know you do. You know you do. Forget about getting a listing. Just go practice your people skills on a real live red hot prospect. They will give you honest feedback. That is the second reason that you need to call for sale by owner prospects.
The third reason that you need to call for sale by owner prospects is that ninety per cent of them are going to list with a Realtor. They will list with you or they will list with your competitor. That is for ninety per cent certain. Some Realtor ( you or your competitor ) is going to earn 3.5% of the price of the for sale by owner's house as a commission. If it is a $200,000 house that is $7000. Your broker gets some of that money.
Let's say you need a lot of practice with your people skills. Nine out of ten prospects that you talk to like your competitor better than you. You really need some practice. You need to practice smiling more. You need to practice talking less. You need to practice saying,"That is nice" more. You need lots of practice . Nine out of ten like your competitor better than they like you. One out of ten likes you the best. WOW! You have a listing. If you are on a 60-40 split with your broker, that is $4200 in your pocket. That is assuming that it sells co-op. Who is the most likely person to sell your listing? You are. Double that $4200. The number three reason you should call for sale by owner prospects is YOU NEED THE MONEY.
Let's recap.
You have no better prospects to call and the phone is not ringing.
You need the practice talking to someone so you can practice your people skills.
You need the money.
That is three good reasons to call for sale by owner prospects. Call one before your fanny leaves the chair.
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